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The other day we were in our recording studio when a fellow musician asked “ When did upbeat background music upbeat background music become popular”? As stock music writers, we instantly knew what he was talking about; the ukulele driven, group chant acoustic renditions that are prevalent in TV commercials, radio spots and online advertising spots. For one, upbeat background music (the kind we’ve just described) was widely adopted by tech-giant Apple. The heartwarming musical genre was used as a means of highlighting a user-friendly experience, a trait that up until then, had been commonly associated with PC users. Then CEO, Steve Jobs was determined to increase market share by making Apple products an integral part of our lives. Interestingly enough, the clever use of upbeat background music helped set the stage by dissociating Mac users from the elitist snobs they were once suspected of being.
Where to license upbeat background music?
As more advertisers, content creators and marketers abandon traditional mediums of advertising such as TV and radio, digital marketing; specifically online video promotion is spearheading one of the fastest growing shifts in marketing. Today’s advertiser is equipped with real time statistics, meaningful insight and data driven testing giving them the power to alter campaigns on the fly and capitalize on opportunities while minimizing costly errors. That paradigm shift has led to a sharp rise in the demand of upbeat background music of all sorts.
By now, we’re aware of the penalties of using unsolicited commercial or copyrighted background music. These punitive measures can hinder advertisers’ brand image, reputation and legacy. For the most part, both big and small businesses prefer to license music from reputable royalty free music libraries. For instance, unlike traditional music licensing models which once involved the commissioning of composers who would score a jingle for your ad, today’s music licensing endeavor is simple. Just visit any number of stock music libraries and browse through a plethora of contemporary music. Many libraries categorize tracks according to genres and moods so it's best to have an understanding of what types of genres best suits your video. Some of the most popular genres include corporate upbeat background music and pop stock music.
Upbeat background music vs upbeat instrumental background music
For the most part, you will want to stick with soundtracks that offer instrumental renditions rather than vocals. On a few occasions however, engaging vocals and gang-style singing may set the tone and instill an upbeat mood. If your video contains narrative, then it is probably a good idea to choose upbeat background music that doesn't rely on vocal shouts. On the other hand, with the help of automation, you can use upbeat background music with vocals in such a way that it does not distract from the narrated message. For instance, lower the volume of the background song when voice-overs play. If using an audio editor, a small amount of ducking compression will reduce the volume of the background music as the narration is heard.
Here are a some upbeat background music soundtracks for videos
7. Up For Grabs
This soundtrack is versatile in that it adds a dose of motivation to any video. Cheerful piano, bright guitars and retro style drums set the stage for vibrant imagery. The music is ideal for advertising campaigns, online promotional ads while encouraging brand awareness.
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6. Beach Fun
Beach fun is fun-filled background music with bright drums and joyful synth tones invoking a sense of leisure. Light and breezy with a hint of summer attitude, the track really shines as the musical layers bring a positive attitude to the mix.
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5. Good Times
Rock n roll never sounded this good. When assertive guitar chords and smashing drums combine, you get an energetic flow of positivity that takes your video to the next level. Good Times certainly delivers a heaping dose of "get up and go"
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4. Upbeat Corporate
This soundtrack is an ideal corporate background music underscore. Steady piano chords paired with delayed guitars combine to create a song that is familiar, honest and trustworthy.
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3 .Uplifting Indie Pop Rock
Bright guitars and impact drums come together to deliver an inspiring soundtrack that conveys hope, well-being and inspiration.
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2 .We Live Tonight
A warm and upbeat background music track suited for branding, TV commercials and radio advertisement. We Live Tonight contains cheerful moments that will inject a dose of adrenaline to any promotional campaign.
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1. Sky High
Sky High features a bouncy chorus with energetic instrumentation ideal for dynamic video campaigns. Use this if you only have but a few seconds to send a strong message to your intended audience.
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Learn more on How to License Upbeat Background Music GrooveDen Royalty Free Music Library
