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As entrepreneurs face a burgeoning advertising online community, digital marketers and video content creators are leveraging the power of background music for inspiration, viewer rentention and branding prowess. Here's how these marketing mavericks are using background soundtracks to push their brand ahead.
Trends in music
Like many industries, trends come and go. The stock music industry is no different, meaning that at any given point in time, specific genres make it to the forefront of the world of advertising. For instance, a decade ago the ukulele rose to prominence thanks to tech giant Apple's clever marketing campaign, which led to a slew of adverts that gave a nod to the beloved instrument. Nonetheless, today’s advertising music consists of simple beats paired with oscillating synth pads and vocal chops. Lastly, urban hip hop, neo soul, lo-fi hip hop and modern future bass are still hot contenders in the stock music industry.
Carve a niche
Today’s content creators have access to a wide array of music. There are no shortages of online music libraries that host soundtracks for every possible need. However, sorting through the many available tracks is challenging and time consuming. Try narrowing your YouTube channel’s audio to a few musical genres. This helps brand your channel and people will know what to expect from our regular uploads.
Be consistent background music
If you upload videos to a platform such as YouTube your best bet is to use soundtracks that you can reuse multiple times. If you’re interested in sourcing several tracks for a single video, then try browsing through the portfolio of one or two artists. This keeps the “sound” and your video’s background music palette consistent as artists tend to produce music in one specific genre.
Choose the right musical genre for your content
Matching the background music to your visuals should make sense. For instance, if you’re creating a video on organic farming, perhaps “house music” just isn’t the right fit. Similarly, a wedding videographer may choose to use music from the chill out or category as opposed to the action.
Conclusion
With more content creators turning to YouTube and Instagram to showcase their products and services, it has become more challenging to get your brand in front of the eyes of potential buyers. Background music helps bridge the gap by leaving a lasting impression on your audience.
